"Every time you use an apostrophe to make a word plural, a puppy dies."

Let's talk about apostrophes...

From Here

Use apostrophes as contractions (combining two words together):

It's = it + is

You're = you + are

I'm = I + am

Use apostrophes as possessives:

"That's Julie's dog." = that dog belongs to Julie

Exception = its (belonging to "it") "Don't touch its food or it will bite you."

You may NOT use apostrophes to indicated plurals:

"Merry Christmas from the Arthur's." - This sentence is incomplete... Who is "the Arthur?"  Merry Christmas from the Arthur's what?  The Arthur's dog?  My last name is Arthur, therefore Peter and I are the Arthurs.